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商品編號： 9-316-135 出版日期： 2016/01/05 作者姓名： Kirby, William C.;Eby, Joycelyn W.;Frost, Shuang L.;Frost, Adam K. 商品類別： General management 商品規格： 22p 再版日期： 2016/05/02 地域： China 產業： Regulation;Technology;Transportation 個案年度： 2009 - 2016
商品敘述：
CEO and founder of Uber Technologies, Travis Kalanick, had made clear to investors and the public that expansion into China was one of his company''s major priorities for 2016. Uber had already demonstrated remarkable capacity for rapid, global scaling and for operating despite its unclear legal status in many markets. But the China market, while offering Uber unprecedented opportunity in terms of customer demand, presented Uber with a host of new challenges, including a murky regulatory framework and a strong, native incumbent, Didi-Kuaidi, that boasted the lion''s share of the ride-hailing market. Could Uber overcome these obstacles and thrive in the China market?
涵蓋領域：
Cross-cultural business etiquette;Growth;Start-ups;Startup;Technology;Technology management
相關資料：
Case Teaching Note, (5-316-158), 5p, by William C. Kirby, Joycelyn W. Eby
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